It started with ginseng.Creating a drink I want to keep enjoying.

Around the time I began paying more attention to my health and the changes that come with age, I picked up a ginseng drink at a convenience store during a business trip to Korea. The experience stayed with me. I wanted to learn more about ginseng and explore making it part of everyday life.

At the airport on my way home, I bought a product from a major brand. I was interested and wanted to continue, but the bitterness made regular drinking difficult for me.

An interest in ginseng was not enough when the taste became a barrier. That personal experience led me to explore a convenient product I could enjoy without forcing myself.

Drawing on more than 30 years of doing business with China and the relationships built along the way, I am now developing a product using ginseng from Jilin Province. I am checking ingredient quality and exploring flavours and ways of drinking that suit Japanese preferences.

I want to share a drink I would choose to keep enjoying myself. That is what drives my work towards bringing it to market.

Jilin Province, particularly the Changbai Mountain region, is a major ginseng-producing area. Its concentration of cultivation and processing businesses made it a promising place to explore ingredients.

I draw on my years of business experience with China to discuss and check ingredients with local partners.

Beyond origin, we will check cultivation, processing and test information to develop a product people can choose with confidence. We will share information as it is confirmed.

Origin reference: Jilin Provincial Government Development Research Center: Overview of Jilin’s Ginseng Industry (Chinese)